Sergei Parfenov
Brand Strategy + Art Direction




02. Surup Cafe



Client
Bäckerei Happ GmbH & Co.


Country
Germany, Hamburg


2012



Deliverables

Visual Identity
Packaging Design

Project

Surup Café is a concept for a cafe in the modern HafenCity district in Hamburg.



Task

To create a visual identity.






Solution 

The feminine colour palette was chosen to resonate with the target audience. Light Pink reflects purity and elegance.

+

Surup Cafe is a place where people can find classic delicious French desserts and get a fresh coffee in beautifully designed take-away cups.







Credits





Design
Sergei Parfenov
Photography
Sergei Parfenov
Bryce Cove
Shawnn Tan





London, UK
T: +44 (0) 7539 273173
E: s.parfenov@me.com