03. Kóupe
Client
Jaco Pieper
Country
Netherlands, Amsterdam
2014
Jaco Pieper
Country
Netherlands, Amsterdam
2014
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Brand Strategy
Packaging Design
Project
Kóupe™ is a new ice cream brand, a healthy alternative to a traditional ice cream. High in protein and fibre, less sugar and calories.
Task
To create a brand with a clear brand personality and distinctive package design.
Double Chocolate![]()
Canadian Maple & Pecan![]()
Madagascan Vanilla
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Solution
The packaging design conveys the high quality ingredients of the ice-cream and highlights the belonging to a category of healthy products. It is tasty and guilt-free.
The packaging design conveys the high quality ingredients of the ice-cream and highlights the belonging to a category of healthy products. It is tasty and guilt-free.
Results
Kóupe™ is now available in the supermarkets in the Netherlands and Denmark.
The brand won the World Dairy Innovation Awards.
Kóupe™ is now available in the supermarkets in the Netherlands and Denmark.
The brand won the World Dairy Innovation Awards.
+
The brand Kóupe™
successfully rebranded in 2016. The strategy has also been altered to address the new challenges and competition in the market.
The brand Kóupe™
successfully rebranded in 2016. The strategy has also been altered to address the new challenges and competition in the market.
Credits
Brand Strategy + Design
Sergei Parfenov
Sergei Parfenov
Illustrations
Maria Fedoseeva
Maria Fedoseeva
3D
Pavel Gubin
Pavel Gubin