Sergei Parfenov
Brand Strategy + Art Direction




Education


Professional Experience



2016 – 2017

University of East Anglia
MSc Brand Leadership
Norwich, United Kingdom


2011

British Higher School of Art & Design
Design Management

Moscow, Russia


2004 – 2009

Tyumen State University
BA Publishing Industry & Editing
Tyumen, Russia



2014 – 2016

BBDO Branding
Brand Strategist / Designer
Moscow, Russia


2013 – 2014


Plenum Brand Consultancy
Designer
Moscow, Russia


2010 – 2012


GMK Marketing Consultancy
Art Director
Tyumen, Russia


This year




1.


I graduated from Norwich Business School at the University of East Anglia. MSc Brand Leadership.

2.


I wrote my dissertation on the application of Behavioural Economics to Customer Experience (CX). My research included expert views from well-known branding and advertising agencies.

3.


I participated in the mentorship programme at Wolff Olins in collaboration with UEA.


4.


I was lucky to meet great thinkers,
who contributed to my personal and professional development


︎


WOLFF OLINS

Robert Jones
(Supervisor)

Head of New Thinking


Suzanne Livingston
(Mentor)
Global Principal & Strategy Director


Sarah Morris
User Experience Director


Kartik Poria
Senior Experience Design Strategist

UEA

Peter Schmidt-Hansen
Director of MSc Brand Leadership


OGILVY CHANGE

Dan Bennett
Senior Behavioural Strategist





London, UK
T: +44 (0) 7539 273173
E: s.parfenov@me.com