01. Doggy Moggy
Client
Lapt Ltd.
Country
Russia, Moscow
2008
Lapt Ltd.
Country
Russia, Moscow
2008
Deliverables
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Brand Identity
Creative Direction
Production
Brochure Design
—
Brand Identity
Creative Direction
Production
Brochure Design
Project
Doggy Moggy™ is a high-quality apparel and accessories brand for dogs.
Doggy Moggy™ is a high-quality apparel and accessories brand for dogs.
Task
Create a brand identity and visual communication materials aiming to raise awareness among dog owners, pet fashion designers and clothing manufacturers.
Create a brand identity and visual communication materials aiming to raise awareness among dog owners, pet fashion designers and clothing manufacturers.
Solution
The new logo and visual identity was developed to reflect elegant and minimalist pet apparel design.
We focused on showcasing high quality fabrics that make our best friends feel warm and comfortable.
The new logo and visual identity was developed to reflect elegant and minimalist pet apparel design.
We focused on showcasing high quality fabrics that make our best friends feel warm and comfortable.
Results
The brand has been successfully presented at the Pets Fashion Week Russia in Moscow. Doggy Moggy™ recieved increased interest from the media.
The brand has been successfully presented at the Pets Fashion Week Russia in Moscow. Doggy Moggy™ recieved increased interest from the media.
Credits
Project Manager
Daria Lapteva
Daria Lapteva
Photography + Creative Direction
Sergei Parfenov
Sergei Parfenov